Tuesday, September 15, 2009

An innovative approach to book marketing


A few months ago, Graywolf Press author Stephen Elliott created a lending library for advance copies of his new book, The Adderall Diaries. For his efforts, the program received a lot of media buzz, and caused a lot of people, including publishers, to question how the project worked and whether it would be a success.
The program has since ended, and Stephen Elliott has written about the results for The Rumpus.
I didn’t realize it at the time, but what I was doing played right into the new publishing environment, an environment that is still uncharted and mysterious. A brave new democratic book world where everyone is a potential reviewer.

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